We believe that, slowly but surely we can help the endangered turtles of this world, one cup of coffee at a time. That's why, when you purchase from us, a percentage of the sale is donated straight to charities working hard to fight the declining number of turtles in our oceans. These charities are working incredibly hard to help these beautiful creatures and you can do your bit by knowing that every time you enjoy a pot of freshly brewed Turtle Brew coffee, you've directly helped the fight to save our turtles.